Los gigantes del fútbol alemán Borussia Dortmund han lanzado una cuenta de TikTok, siguiendo al Inter de Milán y AS Monaco en la plataforma de intercambio de contenido de formato corto.


TikTok, conocido como Douyin en China, es cada vez más popular, especialmente en Asia, la plataforma tiene 500 millones de descargas en todo el mundo y está disponible en 75 idiomas.

La cuenta de Borussia Dortmund está configurada para incluir imágenes detrás de escena, prácticas de entrenamiento y contenido generado por fanáticos.

Hasta ahora en la cuenta, el club ha publicado un video introductorio del capitán Marco Reus, un video de entrenamiento de Jadon Sancho y un fragmento de sesión de fotos del equipo.

Dortmund se ha convertido en la primera parte de la Bundesliga en utilizar la plataforma y se cree que el lanzamiento es parte del empuje del club en Asia. El club ya tiene cuentas en las redes sociales asiáticas WeChat, Weibo y Line, así como en las plataformas occidentales ampliamente utilizadas.

Esta incursión digital marca la segunda de Dortmund en las últimas semanas. El club se conectó recientemente con la plataforma SWAP de Fantastec, un juego de coleccionables de blockchain por el cual los fanáticos pueden intercambiar contenido del club de forma segura.

En el campo, Dortmund se encuentra actualmente segundo en la Bundesliga después de perder 5-0 ante su rival Bayern Munich el 6 de abril.

Fuente: SportPro

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