El fabricante de material deportivo alemán da un paso más en pro de la igualdad en el mundo del deporte. adidas aumenta el premio económico para las participantes en el Mundial de Francia 2019.

Aprovechando el Día Internacional de la Mujeradidas ha aprovechado para poner de relieve el papel de las deportistas. Además, ha lanzado parte de la campaña ‘Rompe barreras’. Iniciada a finales de 2018. Y ha hecho un anuncio histórico en la industria del deporte.

A través de la cuenta de Twitter, la marca ha anunciado que pagará a todas aquellas jugadoras vinculadas a la marca que ganen el Mundial de Francia 2019 el mismo premio económico que a sus homólogos masculinos.

“Creemos en inspirar y capacitar a la próxima generación de atletas femeninas, creadoras y líderes para romper barreras. Hoy anunciamos que todas los atletas de adidas del equipo ganador de la Copa del Mundo Femenina de 2019 recibirán el mismo bonus de rendimiento que sus compañeros masculinos”, detalla la marca.

Abismal diferencia de premios en la FIFA

La selección campeona del Mundial de Francia 2019 se llevará un premio de $ 4 millones. Lo que supone doblar los $ 2 millones ganados en 2015 por EEUU. Una cifra muy alejada de los $ 38 millones que la FIFA pagó a Francia por ganar el Mundial de Rusia 2018.

Fuente: http://lajugadafinanciera.com/adidas-premios-futbol-femenino-19/

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