El CEO del Liverpool Football Club dice que la nueva batalla para los fanáticos no es con los clubes rivales, sino con los videojuegos como Fortnite.

Peter Moore se convirtió en director general de su club local en 2017 luego de haber sido presidente y director de operaciones de Sega of America, vicepresidente corporativo de la división de entretenimiento interactivo de Microsoft y jefe de la división de deportes del gigante de los videojuegos Electronic Arts.

Con Jurgen Klopp a la cabeza, ha visto al club subir a la cima de la Premier League esta temporada. Pero incluso cuando los fanáticos contemplan la posibilidad de un primer título de liga desde 1990, Moore está adoptando una visión global del futuro del club, y todo se reduce a la tecnología.

“Noventa minutos es mucho tiempo para que un hombre milenario se siente en un sofá. Somos una industria que necesita aprovechar la tecnología para asegurarnos de que no extrañemos a una generación completa de jóvenes que no tienen ese amor por el fútbol. Necesitamos empaquetar el contenido en partes de 60 a 90 segundos para mantener su compromiso “.

Liverpool tuvo una gran cantidad de 463 millones de interacciones en las redes sociales en 2018, a través de Instagram, Twitter, Facebook y YouTube, el quinto más alto de todos los clubes del mundo. Sólo el Manchester United superó a sus rivales de la Premier League.

En octubre, logró superar al Barcelona, ​​acumulando el mayor número de interacciones en cualquier club del deporte mundial en ese mes. Los Reds ahora tienen 11.6 millones de seguidores en Instagram.

Liverpool está trabajando con el gigante de la tecnología IBM para optimizar sus sitios web, crear aplicaciones globales y generar contenido relevante.

Este enfoque puede aumentar los ingresos de las plataformas de comercio electrónico del club y los servicios de suscripción de video de pago.

La tecnología también aumenta la probabilidad de que los fanáticos de todo el mundo experimenten el famoso ambiente de Anfield.

Fuente: https://www.businesscloud.co.uk/news/liverpool-fc-ceo-worried-about-losing-fans-to-fortnite

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