La Federación Internacional de Tenis (ITF) y Kosmos Tennis han anunciado la renovación del acuerdo con la marca suiza de relojes de lujo Rolex para los Davis Cup by BNP Qualifiers y las Davis Cup by BNP Paribas Finals. El contrato estará vigente hasta 2021. Era uno de los tres contratos heredados de la ITF y pendientes de renovación, como sucede ahora con BNP Paribas (title sponsor del evento) y Adecco. Sus contratos expirarían también en 2021.

Así, Rolex no estará solo presente las finales como LaLiga y Louis Vuitton (los nuevos sponsors firmados), sino que la emblemática marca de relojes ha sido visible también en los Qualifiers, disputados en doce países diferentes alrededor del mundo este fin de semana .

La larga relación entre Rolex y el tenis se remonta a 1978, cuando Rolex se proclamó reloj oficial de Wimbledon. A día de hoy, es una de las principales impulsoras de los encuentros, jugadores y organizaciones más prestigiosas del mundo del tenis. Desde Grand Slams hasta la Davis, pasando por muchas de las estrellas del tenis, Rolex ha cultivado una relación privilegiada con este deporte.

 

Te interesa sumarte a la experiencia de vivir la Copa Davis en ESPAÑA?

Inscríbete aquí!

 

Fuente: http://www.expansion.com/directivos/deporte-negocio/2019/02/04/5c583ff2ca4741716b8b45e8.html

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