El equipo brasileño de fútbol Gremio instaló una máquina expendedora con réplicas de las camisetas del club en el aeropuerto Salgado Filho en Porto Alegre.

La innovadora estrategia de ventas tendrá un periodo experimental de 90 días, con la máquina en la Terminal Uno del aeropuerto. Luego, el concepto se revisará al final del período de tres meses, con la opción de ampliar su presencia dependiendo de la aceptación en el aeropuerto local del equipo.

El ejecutivo de marketing de Gremio, Beto Carvalho, dijo sobre la máquina, que acepta pagos mediante tarjetas de débito o crédito: “El concepto de esta máquina tricolor es nuevo para el segmento de fútbol, ​​por lo que necesitamos ingresar al mercado de manera experimental.”

En el campo, los campeones de la Copa Libertadores 2017 terminaron en cuarto lugar en el Campeonato Brasileiro Série A de esta temporada, 14 puntos por detrás de los eventuales campeones Palmeiras.

Fuente: http://www.sportspromedia.com/news/gremio-shirt-airport-vending-machine

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