La National Basketball Association (NBA) desembarca en Europa con su primera tienda oficial, que se encuentra en Milán, Italia, dentro de la ciudad Cuna de la Moda.

El primer establecimiento de la NBA en Europa está ubicado en la Galleria Passarella, cerca de Piazza San Babila. Se trata de un espacio de 290 metros cuadrados, incluyendo el almacén, de los cuales 250 metros cuadrados están dedicados a albergar más de 1.000 productos de la competición estadounidense. Cada franquicia goza de un espacio dedicado exclusivamente a ellas.

La tienda cuenta con productos de ‘merchandising’ de las 30 franquicias de la NBA, incluyendo un gran abanico de productos customizables y ‘vintage’. Por primera vez, y en exclusiva para la NBA Store de Milán, los fans tendrán la oportunidad de customizar inmediatamente los productos, desde las camisetas hasta las tazas.

La NBA cuenta con más de 300 tiendas minoristas a nivel internacional, y este año también ha aterrizado con una tienda en Doha, la primera en Oriente Medio.

Este movimiento viene días después de que se anunciara la transmisión en vivo del encuentro entre la Juventus y el Milán en el estadio de los Brooklyn.

 

Fuente: https://www.eleconomista.es/deporte-negocio/noticias/9565396/12/18/La-NBA-desembarca-en-Europa-con-la-apertura-de-su-primera-tienda-oficial-en-Milan.html

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