La compañía de broadcasting Eleven Sports anunció el lanzamiento de una herramienta innovadora que permitirá a los fans ver partidos en vivo de manera grupal al mismo tiempo a través de su mercado OTT.

Watch Together, que Eleven presume como el primero de su tipo en el mercado, permitirá a sus suscriptores crear un “cuarto” e invitar hasta cuatro fans a ver juntos el mismo evento. De esta forma, un total de 5 espectadores podrán ver, hablar y escuchar mientras ven la transmisión en vivo como si todos estuvieran en el mismo cuarto.

El producto, el cual fue diseñado por la start-up Reactoo, esta diseñado para funcionar en Chrome y Firefox con una prueba inicial que podrá estar disponible en las siguientes semanas. Los suscriptores podrán usar el servicio sin costo alguno y podrán invitar a otros a su cuarto online por medio de link que podrán compartir en Whatsapp, email o redes sociales.

La intención de este servicio es ofrecer una interacción activa a lo que hoy en día es una practica pasiva. De esta forma, las emociones y la interacción entre amigos al momento de ver un partido podrán ser en tiempo real y con una sensación más auténtica.

Con este anuncio, la compañia de broadcasting le ganaría mercado a Facebook, quienes se encontraban en desarrollo de una herramienta parecida para su servicio Facebook Watch.

Eleven tiene un amplio portafolio de derechos de transmisión como la UEFA Champions League, la UFC, la Fórmula 1, la NBA y algunos eSports.



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