La NBA anunció un nuevo patrocinio con la compañía china de tecnología ByteDance para entregar contenido a los fans del país asiático.

El contrato que durará varios años da la posibilidad a ByteDance de ofrecer contenido digital como resúmenes de los juegos, escenas detrás de cámaras y noticias, directamente a los consumidores que utilicen las plataformas de video Douyin Toutiao y Xigua.

Como parte del acuerdo, ByteDance proporcionará la tecnología IA para promover el contenido customizado de la NBA a los teléfonos de los fans en China durante la temporada regular, el partido NBA All-Star y los play-offs.

Con esta tecnología, la NBA podrá ofrecer contenido globalmente a través de TikTok, una aplicación de videos cortos para teléfonos. Los usuarios de la plataforma en Estados Unidos, Brasil, India, Indonesia, Japón y la República de Corea tendrán acceso a contenido único, relevante y en idioma personalizado.

China es un mercado al que todos los equipos y ligas deportivas apuntan en sus objetivos a futuro por la inmensa oportunidad de negocio que representa. Este tipo de movimientos son parte de una serie de estrategias diseñadas para penetrar el mercado chino y lograr enganchar a los fans del país asiático.

Fuente: http://www.sportspromedia.com/news/nba-china-bytedance-content-deal

 

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