Después de haber tenido un Mundial lleno de emociones y sorpresas, Rusia nos presenta en el World Football Summit los resultados del éxito obtenido a través de Alexey Sorokin, Director General del Comité Organizador Local de Rusia 2018.

Ficha Técnica

Título: WFS18 – KEYNOTE: SOROKIN THE SUCCESS OF THE RUSIA 2018 FIFA WORLD CUP

Duración: 25:16

Tema: Resultados Russia 2018

Protagonista: Alexey Sorokin

Descripción:

Meses antes de que se realizara la Copa Mundial de Futbol, Rusia se encontraba ante la expectativa de fans y organizadores de ver si eran capaces de realizar con éxito el evento. Alexey Sorokin, encargado de organizar la copa, aprovechó el foro de World Football Summit (WFS) para presentar los resultados obtenidos y responder algunas preguntas del público presente.

El foro WFS, organizado en Madrid los días 24 y 25 de septiembre del año en curso, fue el lugar ideal para presentar los resultados de Rusia 2018 ya que años atrás fue en ese mismo foro donde se había presentado el plan y las expectativas para la Copa del Mundo.

En resumen, los resultados obtenidos en números durante Rusia 2018 fueron los siguientes:

Servicio a Equipos Participantes

  • Necesidades cubiertas de 2.000+ futbolistas profesionales
  • 215 vuelos domésticos / 223,951 km cubiertos
  • 1,449 transferencias de equipos oficiales
  • 161 toneladas de equipaje llevado a Rusia
  • 490 sesiones de entrenamiento organizadas

Ticketing

  • 98% en ocupación de estadios
  • 3,031,768 personas de asistencia total
  • 47,371 promedio de asistencia en estadios

Servicio a Espectadores

  • 300,000 puntos de conexión Wi-Fi
  • 750 diademas con audio descriptivo
  • 11,570 personas con discapacidad motriz transportadas con carros de golf

Records de Transmisión

  • Alrededor de 3 mil millones de espectadores en todo el mundo
  • Records en transmisión de espectáculos deportivos en Rusia y Francia
  • Catalogado como el evento deportivo más visto en plataformas digitales

Innovación

  • Implementación del VAR (Video Assitant Referee)
  • Decisiones mejoradas con el VAR de 95% a 99%
  • 17 decisiones arbitrales cambiadas con la ayuda del VAR

Transporte Público / Trenes Gratuitos

  • Alrededor de 400,000 fans fueron transportados
  • 734 trenes gratuitos usados
  • 71% de capacidad general
  • Utilizado por fans de 181 países (top 3: Rusia, Argentina, México)
  • Brazaletes especiales utilizados para la localización de niños

Transporte Público / Aviones y Trenes

  • Casi 15 millones de pasajeros trasnportados
  • Alrededor de 100,000 vuelos
  • Cerca de 5 millones de personas transportadas en trenes no gratuitos

Identificaciones y Seguridad / Fan ID

  • Posibilidad de entrar al país con el Fan ID de FIFA en vez de visa de turista.
  • 1,827,678 Fan IDs aprobadas
  • Top países con Fan ID:
    • Rusia: 986,000
    • China: 68,000
    • USA: 52,000
    • México: 44,000
    • Argentina: 37,000
  • 170 intrusos de juego detenidos antes de entrar a la cancha

Alexey Sorokin comenta durante la presentación que el desempeño del equipo ruso los tomó por sorpresa ya que tuvieron que organizar eventos y situaciones que no tenían contemplados, como un Fan Fest en la Plaza Roja para que las personas que se encontraban en la capital pudieran apoyar a su equipo.

Finalmente, Sorokin resume la Copa Mundial 2018 como un evento exitoso argumentando que el mejor resultado fue haber cambiado la percepción mundial que se tenía acerca de Rusia y que los fans hayan terminado satisfechos y con ánimos de volver al país.

 

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