After several attempts they finally managed to sign Zlatan Ibrahimovic to play the season for the LA Galaxy in Major League Soccer, the main league of American football. Soon in his debut, he surprised everyone with two beautiful goals. The athlete who is now 36 years old could not have a different result than causing a great movement in the media and social networks.

The signing of Ibrahimovic is perhaps the most important MLS since the arrival of David Beckham in 2007, which revolutionized the tournament, including collaborating with a regulation.

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In addition to collaborating in the field with the LA Galaxy, Ibrahimovic collaborates with the growth of access to the accounts of the club in several aspects, we will analyze below the Ibrahimovic Effect.

Website LA Galaxy
Noteworthy and incredible growth of the number of access to the page of the Galaxy, beating in the month of March / 2018 more than 500 thousand accesses. Maturing the performance and quality of the indices in the medium level, with more than 1 minute of permanence in the site, more than 2 pages per visits and a high bounce rate of more than 50%.

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We can consider that the main responsible for this growth is the Swedish public, which became the second largest access to the website of the team, something impressive taking into consideration that the country had no relevance to the MLS.

Zlatan Ibrahimović Digital Effect rafael rodrigo leitao la galaxy mls football business digital marketing social media marketing marketing sports marketing fox sports stories fox sports foxsportsstories foxsportsstories.com sports management sports business

Much of the conversion of content into social networks, are converted by Twitter (61%), important to analyze these numbers below, taking into consideration that we will exclusively see the growth of followers with the announcement of Ibrahimovic.

Zlatan Ibrahimović Digital Effect rafael rodrigo leitao la galaxy mls football business digital marketing social media marketing marketing sports marketing fox sports stories fox sports foxsportsstories foxsportsstories.com sports management sports business

Twitter LA Galaxy
See below for the great growth of the number of followers of the Galaxy LA on Twitter, starting in the month of March, leaving a base of 427K for 454K followers. When we talk about other accounts with direct mention to the Galaxy, we also notice a great growth from 13K to 14.8K, a very large peak that did not happen for years.

Zlatan Ibrahimović Digital Effect rafael rodrigo leitao la galaxy mls football business digital marketing social media marketing marketing sports marketing fox sports stories fox sports foxsportsstories foxsportsstories.com sports management sports business

Graphics: KPMG Football Benchmark

Zlatan Ibrahimović Digital Effect rafael rodrigo leitao la galaxy mls football business digital marketing social media marketing marketing sports marketing fox sports stories fox sports foxsportsstories foxsportsstories.com sports management sports business

Relevance in Google
All this growth could not be different in Google, the relevance of the mentions LA Galaxy and Zlatan Ibrahimovic grew a lot, both motivated by the same reason, to the announcement of the athlete in the team.

Zlatan Ibrahimović Digital Effect rafael rodrigo leitao la galaxy mls football business digital marketing social media marketing marketing sports marketing fox sports stories fox sports foxsportsstories foxsportsstories.com sports management sports business