Duración: 04:43

Tema: Nuevo balón del mundial

Protagonista: Adidas


Inspirado en el balón de México 1970, el Telstar pretende dar la talla como el balón más moderno hasta el momento. Aquella Copa del Mundo es para muchos considerada la mejor de la historia y su mítico balón es recordado como uno de los más lindos de todos los tiempos. Allí, Adidas debutó como el proveedor oficial de balones y hasta el momento lo ha venido haciendo. Para Rusia 2018, se tomó el mismo diseño de figuras hexagonales y se le añadieron pixeles que emulan el movimiento de información y datos. Lo más interesante y ligado a esa idea de diseño, es un chip tipo NFC que sirve para acceder a contenidos exclusivos desde el celular o tablet, cuando se acerca a la pelota. En la presentación oficial, Lionel Messi dió a conocer su opinión positiva sobre el mismo.

Varias marcas no solo se preocupan por aumentar su margen ayudados y jalonados por un deporte tan popular como el fútbol, sino que también aportan el conocimiento de su capital humano para desarrollar mejoras al juego, para incentivar la investigación y la mejora tecnológica del mismo, mejorar las condiciones de los partidos y brindar mejores experiencias al jugador y al fan.

Fuente: El País


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