Uno de los grandes clubes del continente, Boca Juniors anunció esta semana que su próximo patrocinador principal será la aerolínea Qatar Airways. El contrato iniciará a partir de julio hasta el 2022. Ambas partes firmaron una alianza en la cual la marca catarí participará tanto en las competiciones locales: en este caso la Superliga argentina y copa argentina, así como en las internacionales que el club bonairense dispute, como lo hace ahora en la Copa Libertadores.

Daniel Angelici, Presidente de la institución se mostró orgulloso y agradecido que una de las aerolíneas más importantes del mundo haya elegido a Boca como aliado. La idea de la marca es expandirse globalmente y de esta manera tener un mayor reconocimiento de su imagen en Argentina y en todo Sudamérica. Teniendo en cuenta que Boca es uno de los clubes con más hinchada en el continente, pretenden sembrar la duda de qué es su marca y la gente la empiece a conocer.

Qatar Airways ha apostado anteriormente en el deporte, cuando patrocinó al FC Barcelona por varias temporadas y ahora en su rol de socio oficial de la FIFA. En este año de mundial, Rusia 2018, la marca también participará como un actor comercial relevante y espera hacerlo en la Copa Mundial Femenina y la próxima cita mundialista de Qatar 2022 donde espera cerrar su estrategia de patrocinio en el fútbol.

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